Knowledge Management
Within Retis there are also high expertise in the development of portals of Knowledge Management. The objective of KM is to transmit the entire intellectual capacity of a company to the Knoweldge worker, operators who take the whole set of decisions which the group decides the success or the failure of a company. Connecting people to the knowledge capital available in the company is one of the main objectives of the Knowledge Management process. This site contains resources to identify the most effective way to implement this connection.
The key to business success is the ability to exploit this knowledge by providing cultural context, processes and technology to simplify sharing of information and improve the overall efficiency of the company. The technology is crucial, as it simplifies the storage, access and manipulation of digital information and promotes collaboration regardless of factors such as time and place. The development of Internet, wireless communications, portals and new technologies for collaboration and data analysis allow many companies to differentiate themselves from competition in the digital world in constant evolution.
The three main areas in which the exploitation of a company’s knowledge has a significant effect are:
Added value offer for customers
The ability to access and manage customer knowledge is a key to predict and meet customer needs. A company can identify a set of consistent customer profiles can use this data to better understand the needs and behavior of customers. The analysis of the costumers buying trends can lead to the discovery of new market opportunities and facilitate the development of accounts for customers.
It is possible to improve customer service through immediate access to correct information about customers and the rapid resolution of problems. It’s appropriate to focus on important customers that offer the best revenue opportunities. Having correct information on a customer profile and knowledge about past changes in the market, it’s possible to promote and to run cross-sales of new products and services, in order to generate new streams of revenue.
Production of innovative products and services
In any sector, the market success depends on the quality of products and services offered to customers and the ability to precede competition in the provision of such products. The cooperation between interdisciplinary groups is a key factor in ensuring the creation of products and services that meet customer needs.
That means getting input from various groups, including engineers and sales teams, marketing and design, to share ideas and to adopt procedures for design and best development. It also means integrating the business with partners, suppliers and customers in the process of design and development of products regardless of where they are.
If, for example, a new financial service does not match the expectations of customers, customers’ needs are not met. In fact, in many sectors, from banking to retail and to the finance staff, the loyalty of customers to a particular brand is a key element for the business success. If a product does not meet expectations, customers quickly move to a different brand.
Increased organizational efficiency
The organizational efficiency implies the improvement of response times and the degree of efficiency of business processes by providing employees the tools needed to make better decisions more quickly. Also implies the continuous improvement of skills, knowledge and capacity of the most important asset of a company, explicitly the staff.
Organizational learning
The most important asset of a company is represented by the labor force. Through the use of efficient management systems it is possible to keep track of staff skills. The system of performance review allows simplifying these processes. In addition to providing training and benefits, it is possible to share company’s information to improve the knowledge and the general morale, and the most effective procedures to improve the performance of individual employees. An appropriate infrastructure allows the sharing between the manager of information relating to the more efficient divisions, regardless of factors such as time and place.
Decision-making and effective planning
In the companies in constant evolution it is necessary to review regularly the strategies adopted at various levels, from distribution to management. Companies are embracing the principle of information sharing at all levels and recognizing the need to share the decision-making power through the systematic access to corporate data, competitive information and market demographic data that support decision-making.